December 11th, 2008 §
While having dinner out with some friends last week, it was brought to my attention that Mountain Dew had chosen a new logo to adorn their drinks. Intrigued, I immediately wiped off my greasy, pizza-covered fingers and looked it up on my phone:
Pardon my music, but what the funk? Maybe my memory serves me wrong, but when I think of Mountain Dew my mind immediately conjures up images of raw, hardcore, unbridled Menergy in a can: the kind of thing those crazy Asian gamer kids drink so that they can stay up till 5 in the morning ganking n00bs. I mean, look at the original logo: » Read the rest of this entry «
November 23rd, 2008 §
This image still gives me chills every time I see it. I think it’s the idea of encountering something so bizarre in such a normal setting that really gets me.
As a magician and filmmaker, I’m no stranger to strangeness: removable thumbs with blinking lights in them, unnatural penetrations (not that kind), girls with teeth down under, twin gynecologists, a punk-rock musical featuring Jesus fighting vampires; you name it, I’ve seen it.
The thing is, though, that in the case of film and magic there’s already an expectation of the unusual. » Read the rest of this entry «
November 16th, 2008 §
Even in my dreams they haunt me.
November 9th, 2008 §
Just finished writing up a first draft of a paper I’m doing for class – just an essay on brands and marketing, so nothing too exciting there. However, after seeing Nike’s infamous ‘Just Do It’ logo pop up incessantly in the books I’m using as research, I began to notice something:
It was there all along! Curse you, subliminal messages!!
